UAE media law now requires business licences for influencers, content creators
Dh1 million fine for breaches of licensing or content standards
DUBAI: Social media influencers and content creators in the UAE must now secure a business licence before applying for a media licence from the UAE Media Council.
This directive follows the implementation of the updated Media Regulation Law, which came into effect on May 29, 2025. The rule applies to anyone involved in profit-making content activities, from brand deals to paid promotions, across digital platforms.
Previously, securing a licence from the Media Council was sufficient. Now, influencers and creators must first obtain a business licence as a prerequisite. To support this transition, the UAE Media Council is offering a three-year waiver on permit fees.
Why introduce business licences now?
According to Maitha Al Suwaidi, CEO of the Strategy and Media Policies Sector, the licensing system is designed to build public trust, protect audiences, and ensure the delivery of ethical, responsible content. “This roadmap reflects our deep understanding of the challenges and opportunities presented by new media,” she said during a press conference in Dubai.
The move is part of a broader effort to modernise the UAE’s digital media environment while safeguarding the nation’s social and cultural fabric. Influencers, now considered significant voices in public opinion and consumer trends, are expected to meet the same standards as traditional media.
What does the law cover?
The new requirement is part of the broader Digital Participation Policy, which sets standards for content creation and online engagement. It empowers the UAE Media Council to monitor social media activity and remove or alter any content deemed harmful, offensive, defamatory, or in breach of national regulations.
Federal Media Law No. 55 of 2023, under which the update was introduced, applies to digital influencers, publishers, broadcasters, and foreign correspondents. It outlines detailed provisions for licensing, advertising ethics, misinformation, and child protection.
What are the penalties for non-compliance?
Violations carry stiff penalties, with fines reaching up to Dh1 million depending on the severity and frequency of offences. For instance, operating without a valid licence may result in a Dh10,000 fine for a first-time offence and Dh40,000 for repeat breaches.
Publishing content with an expired licence can incur fines up to Dh20,000.
Unlicensed content distribution is subject to Dh20,000 penalties, doubling with repeated violations.
The Council also reserves the right to suspend or permanently revoke licences, ensuring only compliant entities remain active in the media space.